Institutional infrastructure for audience-led media.
We acquire and operate digital media assets, preserve the creative source, and turn them into programmable, high-trust distribution for capital — with an operator background that makes execution real.
Who Equis is
Equis Media Holdings is a new media private equity firm built by operators. Our founding team spent years managing and scaling high-performing digital media assets. We saw the same pattern repeat: creators hit operational ceilings while capital lacked trusted media operators to partner with. Equis exists to bridge that gap — we acquire audience-first DTC media assets, keep the creative source involved, and scale them inside an institutional operating platform.
The market is fragmented. The value isn’t.
Digital media is full of high-engagement, audience-loyal assets that are too substantial to stay informal but too idiosyncratic for traditional buyers. At the same time, capital wants exposure to owned distribution it can use across its holdings. Equis makes these assets buyable, operable, and usable — with institutional governance and operator-level execution.
Our thesis
- Audience is infrastructure. A stable, growing audience is an income‑producing asset that can also accelerate adoption for products, portfolio companies, and new investments.
- Operations are the unlock. Most media assets underperform because of lack of systems, not lack of talent.
- Creator continuity is a risk control. We keep the creative source involved to protect audience trust and enterprise value.
- Performance‑anchored acquisitions create trust. We price on actual revenue and audience behaviour, not speculative virality.
- Platform‑level operations are a moat. Once assets are centralized on a single operating spine, incremental acquisitions become cheaper to integrate and scale.
- Non‑homogenised creative DNA is an asset. Efficiency should not come at the cost of flattening voice.
Built by operators. Evolved into private equity.
Our origins give us an advantage. We were hands-on operators before we institutionalised the model. That background is why we see the deal flow, why we can underwrite what will scale, and why we can keep creators involved without losing tone or trust. For investors, it turns execution risk into an understood operating plan. For creators, it turns a solo practice into a professionally run media company.
Institutional wrapper, individual soul
A common failure mode in media roll‑ups is homogenisation. We reject that. The only reason our distribution is valuable to capital is because the audience trusts the original voice. So we preserve tone, cadence, point‑of‑view, and the implicit contract each brand has with its audience. We wrap the brand in professional operations and governance; we don’t strip it of its personality.